Selected case studies

Work that
wins
markets.

Three projects. Three industries. One consistent standard — identity that performs as hard as the businesses it represents.

3
Featured projects
KSA
Primary market
2025
Latest work
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Case study — 01 / 03
FUSION DINING CONCEPT · RIYADH F&B · HOSPITALITY 2025 PALETTE Aa Playfair Display Aa Inter Regular
01
F&B · Hospitality · Brand Identity
Fusion
Dining Concept

A premium fusion dining brand that bridges the elegance of Saudi heritage with contemporary global cuisine. The identity needed to feel warm, sophisticated, and unmistakably modern — while carrying the cultural weight of two worlds meeting at one table.

Deliverables
Brand Strategy Logo System Menu Design Signage Packaging Social Kit Brand Guidelines
🏆
Launched to full capacity on opening week. The brand system was cited by the client as the primary driver of pre-launch buzz — generating over 4,000 organic social impressions before doors opened.
4K+
Social impressions
pre-launch, organic
8
Brand touchpoints
delivered in 3 weeks
100%
Opening-week
reservation fill rate
Case study — 02 / 03
متكامل MUTKAMAEL PALM RESIDENTIAL · AL RIYADH REAL ESTATE · LUXURY 2025 PALETTE متكامل
02
Real Estate · Luxury Development · Narrative Design
Mutkamael
Palm Narrative

A full brand narrative and identity system for a premium palm-inspired residential development in Riyadh. The brief demanded more than a logo — it required a story of completeness, growth, and legacy that could anchor a high-value sales campaign and attract serious investors.

Deliverables
Brand Narrative Identity System Brand Book Sales Collateral Site Hoarding Pitch Deck Digital Assets
🌴
Phase 1 sold out within 6 weeks of the branded launch campaign. The narrative framework was adopted verbatim across all investor presentations and cited as a key differentiator vs. competing developments.
6 wks
Phase 1 sell-out
post brand launch
200M+
SAR in bids supported
by brand collateral
12
Brand deliverables
across print & digital
Case study — 03 / 03
ENHANCED COMPANY PROFILE 40 PAGES PREMIUM PROFILE ENHANCED CORPORATE PROFILE DESIGN · KSA 2025 CORPORATE · EDITORIAL PALETTE
03
Corporate · Editorial · Profile Design
Enhanced
Company Profile

A full rebrand of corporate identity documentation for a KSA-based construction and development group. The existing profile was generic and unconvincing in bid situations. We rebuilt it from the ground up — turning their story into a 40-page premium document engineered to win contracts.

Deliverables
Company Profile Pitch Deck Template 40-Page Document Digital PDF Print-Ready Files Brand Refresh Executive Bio
📋
Used in SAR 200M+ bid submissions within 90 days of delivery. The client reported that procurement teams specifically commented on the quality of the profile as a trust signal during evaluation.
200M+
SAR in bids submitted
using the new profile
40
Premium pages
designed & delivered
14
Days from brief
to final delivery
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